Press Kit
Popular and NewsworthyEmail overload - not just a spam storyAccording to a recent E-policy Institute study the average employee spends 2 to 4 hours a day on email and email is growing at a rate of 66% annually. In light of the growth of email, the topic of surviving email overload is very hot. This growth coupled with the size of the Microsoft Outlook market (300 million+ users), makes a story about NEO and combating email overload quite compelling. Press resources
About Caelo Software & NEOThe Lost Email Message Nelson Email Organizer is designed to simplify how people work with their email messages within Microsoft Outlook. The product was conceived when, one day late in 1997, Caelo Company President David Clark spent 2 hours looking for an email message. He never did find that email message, but did decide there had to be a better way to find and keep track of email. Product and Market Research Over the next 2 years the Caelo team investigated the best ways to store and retrieve messages, conducted research into how people work with email and researched ways to improve the user interface. The major results of the research were the development of a message indexing technology, a unique user interface, and a knowledge base about how to improve the usability of email. These findings were applied to the design of Nelson Email Organizer and further refined through extensive internal and external testing. In October 2000 Caelo filed patents for its automatic email organizing technologies. Design Objectives and Product Benefits The objective of Nelson Email Organizer is to save users time and reduce the stress of dealing with their email. The product is targeted at users who receive a lot of messages and need a way to keep track of them. Even if they don’t receive a large volume of messages, they may need to keep their messages for future reference and need a way to find these messages. Current email programs offer a number of methods of filing and sorting messages. In general these methods require the user to set rules or to manually ‘drag’ messages into folders. Microsoft Outlook is built on a two-box model: Inbox and Sent mail. There is no automatic way to view messages to and from a particular correspondent. This design results in users getting less than what email has to offer. Email tends to be viewed as a one way communication method because you are either looking at your received messages (Inbox) or your sent messages (Sent Mail), not looking at the conversation that is taking place. Caelo felt that users could benefit from the following:
Nelson Email Organizer provides all of these features. The benefits provided by this feature set are:
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